Define: Objectives
Objectives
Specific, measurable outcomes or results that a brand plans to achieve in a given period.
See: Ends
This week’s term:
Acceptable Price Range: Consumers expectation regarding the price of a product and/or category; consumers are unwilling to buy goods that are priced too low, for fear that the product will be inferior, or too high because the expected benefit is believed not to be worth the price.
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