Define: Niche Market
Niche Market
Adapted to the needs, wishes and expectations of small, precisely defined groups of individuals, niche marketing is not commonly targeted by mainstream providers.
See: Vertical Market
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
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