Define: Market Share
Market Share
Percentage of sales in a given category in a given market, in terms of dollars or units sold. This can be expressed either in terms of volume (how many units sold) or value (the worth of units sold).
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
Brand Related:
Sign up for Brand Related and learn all about brands and branding.
