Define: Market Share
Market Share
Percentage of sales in a given category in a given market, in terms of dollars or units sold. This can be expressed either in terms of volume (how many units sold) or value (the worth of units sold).
This week’s term:
Non-Durable Goods: Any consumer goods that wear out, or are used up quickly. Their short life expectancy accelerates the replacement cycle. (e.g., drugs, apparel, groceries…)
See: Durable Goods, FMCG
Brand Related:
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