Define: Mainstream Brand
Mainstream Brand
Any contemporary brand that is well known and generally accepted to be a popular choice.
See: Premium Brand, Ultra Premium Brand, Ultra Value Brand, Value Brand
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
Brand Related:
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