Define: Kaisen
Kaisen
The Japanese philosophy of continuous improvement, which requires that a company and its employees continually strive to improve performance in all aspects of the organization.
See: Zero Theory
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
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