A glossary of brand terms.
Kaikaku:
The radical improvement of an activity, in particular to remove waste (or 'muda').
Kaisen:
The Japanese philosophy of continuous improvement, which requires that a company and its employees continually strive to improve performance in all aspects of the organization.
See: Zero Theory
Kanso:
Simplicity or elimination of clutter. Clarity achieved through omission or exclusion of the non-essential.
This week’s term:
Monadic Testing: Product testing where the respondent is only given one product to test, rather than comparing two or more.
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