Define: Interlock
Interlock
Points of cross-functional collaboration in pursuit of a goal, such as a task force team—cooperative individuals in departments who supply resources or advice, and so forth.
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
Brand Related:
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