Define: Graphic Design
Graphic Design
Also known as visual design, graphic design refers to layout of information using elements such as color, imagery and typography. Unlike fine art which focuses on self expression, graphic design addresses third party visual communications.
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
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