Any situations in which consumers are intentionally deceived through incomplete information.

See: Buyer's Remorse

Variations in consumers' preference based on region. For example, consumers residing in contrasting climates might have varied "taste" in clothing.

Any brand that operates internationally. (e.g., Coca-Cola, IBM)

Also known as visual design, graphic design refers to layout of information using elements such as color, imagery and typography. Unlike fine art which focuses on self expression, graphic design addresses third party visual communications.

Consumers who are influenced by "green" issues. (e.g., environment, pesticides, organic foods…)