Define: FMCG
FMCG
Acronym: Fast Moving Consumer Good(s). These products have quick turnover, relatively low cost, and don't require much thought, time, or financial investment to purchase.
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
Brand Related:
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