An offering or activity that comes quickly to the attention of an eager public, peaks in a relatively short time, then rapidly declines in popularity.
Claiming to overcome a challenge that doesn't exist.
Any imaginary brand, such as those appearing on plays, books, movies and/or television. (e.g., Soylent Green, "ACME," Duff beer…)
Consumer acceptance of information (such as a product comparison test), while simultaneously rejecting equally valid information.
A permanent or semi-permanent display to present an offering at retail.
A flagship strategy is similar to Monolithic brand
Acronym: Fast Moving Consumer Good(s). These products have quick turnover, relatively low cost, and don't require much thought, time, or financial investment to purchase.
Predicting future market conditions, based on variables that may/will influence brand performance over time.