Define: End User
End User
These consumers vary from purchasers, in that although they use the product, they themselves may not have made the purchase. For example, a child may consume and have a preference to breakfast cereals, but the purchase may be made by a parent.
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
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