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Consumer goods that have an extensive life cycle and are purchased infrequently. (e.g., automobiles, refrigerators, televisions…)
See: Non-Durable Goods
This week’s term:
Non-Durable Goods: Any consumer goods that wear out, or are used up quickly. Their short life expectancy accelerates the replacement cycle. (e.g., drugs, apparel, groceries…)
See: Durable Goods, FMCG
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