Define: Durable Goods
Durable Goods
Consumer goods that have an extensive life cycle and are purchased infrequently. (e.g., automobiles, refrigerators, televisions…)
See: Non-Durable Goods
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
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