Define: Desires
Desires
Specific wants shaped by cultural and individual personality. For example, the need to satisfy transportation might be expressed as a want for a sports car and become the desire for a Porsche.
See: Needs, Wants, Aspirational Brand
This week’s term:
Heritage Brand: The preferred brands of children, parents and grandparents alike. These brands sustain authority by maintaining relevance.
Brand Related:
Sign up for Brand Related and learn all about brands and branding.
