Define: Core Competencies
Core Competencies
A company's particular area of skill and/or knowledge that best contribute to its ability to compete in the market. This aids in sustainable growth by developing new products and/or services.
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
Brand Related:
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