Define: Buyers Remorse
Buyers Remorse
Consumer anguish arising from a misalignment between consumer expectation and brand experience of a product and/or service.
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
Brand Related:
Sign up for Brand Related and learn all about brands and branding.
