Define: Brand Sonification
Brand Sonification
The use of nonverbal sound to convey brand related information and aesthetics. Sound is often under utilized, yet can be a very powerful brand signal.
See: Sonicon, Brand signals
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
Brand Related:
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