Define: Brand Equity Protection
Brand Equity Protection
The implementation of strategies to reduce risk and liability from the effects attributable to counterfeiting, trademark infringement, tampering, black/grey market sales, and the like.
This week’s term:
Non-Durable Goods: Any consumer goods that wear out, or are used up quickly. Their short life expectancy accelerates the replacement cycle. (e.g., drugs, apparel, groceries…)
See: Durable Goods, FMCG
Brand Related:
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