Define: Brand Enthusiast
Brand Enthusiast
An individual who preaches the merits of a given brand without encouragement. It is important to recognize that this individual may or may not be a buyer, user, or beneficiary of the brand.
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
Brand Related:
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