A glossary of brand terms.
In compiling this comprehensive glossary of brand terms our goal is to provide simple definitions to common, and some not so common branding terms. We hope that you find this interactive reference guide to be a helpful tool for understanding the terminology commonly used within the field of branding.
This week’s term:
Acceptable Price Range: Consumers expectation regarding the price of a product and/or category; consumers are unwilling to buy goods that are priced too low, for fear that the product will be inferior, or too high because the expected benefit is believed not to be worth the price.
