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What is strategy?

Monday, November 16th, 2009

what-is-strategy

Most people have a vague, if not incorrect, definition of strategy, often confusing it with tactics. This shouldn’t come as a big surprise. Many people derive definition through association. Over time, misuse of the words Strategy, Strategic, Tactics and Tactical have obscured their meaning, so much so that for many organizations “strategy” has become a barrier to success.

Before you can formulate a strategy, your team must share a common and accurate definition. Ensuring that your definition is clear and simple makes for better communication. (more…)

Tags: Brand Strategy, Colonel Arthur F. Lykke Jr., ends, means, strategy, tactics, ways
Posted in Brand Management, Brand Strategy | 80027 Comments »What+is+strategy%3F2009-11-16+15%3A33%3A42Mark+Gallagher

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Posts Tagged ‘strategy’

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