As business assets, “brands” are intellectual property. They are legally protected trademarks. Anyone working in the field of branding has a reasonable understanding of trademark and copyright law. But today, even the experts are confused as to who owns what. In his film, RiP! A Remix Manifesto, filmmaker Brett Gaylor explores issues of copyright in the information age, mashing up the media landscape of the 20th century and shattering the wall between users and producers.

Thanks to Hulu we are able to share this full-length feature (1:26:23) with you. So bookmark it and watch it when you have the time. If you find that your viewing experience is hindered by bandwidth constrictions, RiP! A Remix Manifesto is also available via Netflix and Amazon.

We’re sure you’ll be equally entertained and educated. We were. Enjoy!