Crowdsourcing
Monday, March 1st, 2010
Long Tail Approach or Short-term Gain Leading to Long-term Loss
There’s a delicate balance between encouraging participation and surrendering control. Managing crowdsourced contributions not only takes considerable resources, it’s unlikely that the ideas submitted will be “on strategy” or “on brand”. Engaging consumers has always been paramount to building strong brands, but allowing the crowd to curate your brand is another thing altogether.
Arguably, crowdsourcing has been around for a long time. In fields such as chemistry, astronomy and other sciences, crowdsourcing has made large-scale projects feasible. Over the years many amateurs have made significant contributions to the fields of astronomy and space science. Comets, for example, are often discovered first by non-professionals.
However, in June, 2006 a Wired magazine article sparked a heated debate. In this article Jeff Howe first proposed the idea of “Crowdsourcing.” Whether you believe crowdsourcing is a gimmick or the next big thing, it’s important to note that the idea is still in its early, some would say idealistic, years. How it was proposed and what it may become will be largely based on how it is interpreted. (more…)
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