http://www.blackcoffee.com/blog Wed, 10 Mar 2010 02:19:45 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.blackcoffee.com/blog/a-brand-is/comment-page-15/#comment-1256 Dr. Hubert Rampersad Wed, 10 Mar 2010 02:19:45 +0000 http://www.blackcoffee.com/blog/?page_id=458#comment-1256 A brand is the expectation, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo. A brand is the expectation, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo.

]]> http://www.blackcoffee.com/blog/a-brand-is/comment-page-15/#comment-1253 Amy Bruckman Tue, 09 Mar 2010 18:01:42 +0000 http://www.blackcoffee.com/blog/?page_id=458#comment-1253 A brand is "a promise of quality.” A brand is “a promise of quality.”

]]> http://www.blackcoffee.com/blog/a-brand-is/comment-page-15/#comment-1252 ruttyJut-online Tue, 09 Mar 2010 12:01:22 +0000 http://www.blackcoffee.com/blog/?page_id=458#comment-1252 Si, probablemente lo sea Si, probablemente lo sea

]]> http://www.blackcoffee.com/blog/a-brand-is/comment-page-15/#comment-1250 Ed Roach Mon, 08 Mar 2010 14:04:48 +0000 http://www.blackcoffee.com/blog/?page_id=458#comment-1250 A brand is essentially your reputation and adherence to brand values is critical in maintaining a brand that resonates with customers. A brand is essentially your reputation and adherence to brand values is critical in maintaining a brand that resonates with customers.

]]> http://www.blackcoffee.com/blog/a-brand-is/comment-page-15/#comment-1249 Lynn Wentzel Mon, 08 Mar 2010 14:03:29 +0000 http://www.blackcoffee.com/blog/?page_id=458#comment-1249 A brand is a product that is elevated above commodity level because of its added value in the mind of a shopper or consumer. A brand is a product that is elevated above commodity level because of its added value in the mind of a shopper or consumer.

]]> http://www.blackcoffee.com/blog/a-brand-is/comment-page-15/#comment-1248 Bob Bischoff Mon, 08 Mar 2010 14:02:54 +0000 http://www.blackcoffee.com/blog/?page_id=458#comment-1248 A brand is an idea, a thought, a feeling and is intangible. A brand is an idea, a thought, a feeling and is intangible.

]]> http://www.blackcoffee.com/blog/a-brand-is/comment-page-15/#comment-1247 Thomas Bullock Mon, 08 Mar 2010 14:01:56 +0000 http://www.blackcoffee.com/blog/?page_id=458#comment-1247 A brand is that commodity with a personality! A brand is that commodity with a personality!

]]> http://www.blackcoffee.com/blog/a-brand-is/comment-page-15/#comment-1246 Jeff Flick Mon, 08 Mar 2010 14:00:53 +0000 http://www.blackcoffee.com/blog/?page_id=458#comment-1246 A brand is never a single element. It’s not a name or logo. Not heritage, graphics, or words. It isn’t attitude or business philosophy. It’s all of them. Working together to grow a common business goal. A brand is never a single element. It’s not a name or logo. Not heritage, graphics, or words. It isn’t attitude or business philosophy. It’s all of them. Working together to grow a common business goal.

]]> http://www.blackcoffee.com/blog/a-brand-is/comment-page-15/#comment-1245 saher sidhom Mon, 08 Mar 2010 13:54:18 +0000 http://www.blackcoffee.com/blog/?page_id=458#comment-1245 A brand is not an image that could be managed simply by changing the ad campaign. It is an experience. An experience in it’s widest sense of the word. A brand is not an image that could be managed simply by changing the ad campaign. It is an experience. An experience in it’s widest sense of the word.

]]> http://www.blackcoffee.com/blog/a-brand-is/comment-page-15/#comment-1244 Santosh Pania Mon, 08 Mar 2010 13:52:57 +0000 http://www.blackcoffee.com/blog/?page_id=458#comment-1244 Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors. Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors.

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