A brand is simply a visual representation of something, but an identity comes from within, it challenges the mind and when executed with the correct precision and detail can produce highly dramatic everlasting results. Identity is a tool for expressing visually the true ethics and thought behind an idea or object. It should show this through minimal effort, yet huge impact.
TDabner

A brand is a story, a product is a thing and a service is a task.
frank Coleman

A brand is not a static entity. It is a dynamic reflection of customer preference and must consistently be relevant to consumers to earn their loyalty.
Lloyd Mathias, CMO, Tata Teleservices

A brand is simply how people perceive your company
Kate Murry

A brand is An outstanding image in the mind of the customer.
Mark Gregory

A brand is a construct by which we tell ourselves stories about who we are. If enough of us collude in the construct then the brand is 'strong'. If the story we construct is positive, then so is the brand. If the construct has emotional impact (if we 'feel' it, as well as 'think' it) then the brand is compelling. If behind the construct there is a product or service 'reality', then the brand is credible. If the construct is sufficiently different to others then the brand is distinct. Ultimately brands only exist in our collective imaginations.
Simon Middleton at Brand Strategy Guru

A brand is emotional currency.
Tom Mann

A brand is a Collective Emotional Response.
Mike Troiano

A brand is not what your organization says it is. It is what consumers say it is.
John Miller

A brand is more than just a logo – a good brand possesses its own identity, personality, aspirations and many more attributes that go beyond the logo.
Michele Adriaens

A brand is an instantaneous association in people's minds.
Enzo F. Cesario

A brand is not a logo or tagline, but rather a strong, unified marketing message.
Brett Doney

A brand is the unique promise of value.
The VAR Guy

A brand is an history
+joanjimenez

A brand is an outcome of perception.
michael

A brand is not a logo, a look or a design: it is the sum total of experiences that form an association of value with a product or person.
Paul Rutherfor

A brand is what we put our trust in.
Stefan Tarlowski

A brand is made up of a brand promise and product fulfilment to the consumer.
blhaaaa

A brand is the recognition and personal connection that forms in the hearts and minds of your customers and other key audiences through their accumulated experience with your brand, at every point of contact.
Dennis Hahn

A brand is a set of perceptions and images that represent a company, product or service.
Joseph

A brand is the key to constructing a meaningful message.
Russ

A brand is an identifiable entity that makes specific promises of value.
Dave Dolak

A brand is how the company is perceived by its customers.
Karin

A brand is the sum of all you do.
Sloan

A brand is everywhere your company touches its customers.
Sean Carton