What if Brands Didn’t Exist?
Mark Gallagher and Laura Savard
Some people think brands are inherently evil; others see them as status symbols. This, of course, leads back to the question of how you define brand
. Regardless of your definition, brands serve a multitude of functions. As navigation tools, they guide organizations in their efforts and allow consumers to identify and differentiate products. Without brand identity (names, logos, trade dress…) we wouldn't be able to discern one product, store, or service from another. How would we make a repeat purchase, or avoid one?
What do you think the brand apocalypse would look like?