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Thursday, January 20th, 2011

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Consumers use brands as a method of augmenting their own identities, and a change considered “off brand” can clash with the consumer’s own sense of self, Phentermine For Sale. Comprar en línea Phentermine, comprar Phentermine baratos, However, there is a far more utilitarian benefit to a consistent brand identity – wayfinding, Phentermine interactions. Phentermine gel, ointment, cream, pill, spray, continuous-release, extended-release, Brand signals act as a wayfinding system, allowing consumers to navigate the marketplace, where to buy Phentermine. Phentermine online cod, This allows them to identify and differentiate one brand from another. When companies make drastic changes to these signals, purchase Phentermine online, Online buying Phentermine, they alter the brandscape, frustrating consumers by turning shortcuts into detours, Phentermine duration. Phentermine For Sale, This makes it harder for consumers to find their way because the new logo, name or other brand signals are inauthentic. Effects of Phentermine, They simply don’t equate to that brand. Once consumers have lost their reference point they may never find their way back, Phentermine class. Phentermine brand name, Many redesigns are poorly executed, others are simply brilliant, buy generic Phentermine. Phentermine cost, Either way, the strength of a brand's identity is based not on its graphic appeal but on consumers' relationship with each signal as it relates to the brand, ordering Phentermine online. The further the signals deviate from the current brand meaning the less likely they will be immediately accepted, Phentermine For Sale. What is Phentermine, This is why some redesigns are met with passionate responses and others with indifference.

It is imperative that any change in a brand's identity reflect changes in the underlying strategy, Phentermine pics. Phentermine schedule, Over time any signal can take on new meaning, but ultimately good and bad are a matter of context, Phentermine dangers. Phentermine alternatives, Which is why a beautiful identity can never clean up an otherwise ugly brand. Phentermine For Sale, Companies must be clear as to their intentions when changing their brand’s identity and temper their actions to manage consumer’s expectations. When people understand the reason for the change, rx free Phentermine, Phentermine pictures, they are more likely to accept it. This is true both inside and outside the organization, buy Phentermine from mexico. Phentermine no prescription, Many identities that people love now were met with similar resistance when they were first unveiled. Today, Phentermine use, Purchase Phentermine for sale, they embody the specific meaning as it relates to those brands.

When it was proposed that the Eiffel Tower be built as the entrance to the 1889 World's Fair, the citizens of Paris were violently opposed to such an “ugly structure.” Today the Eiffel Tower has become one of the most recognizable structures in the world, and an icon synonymous with both Paris and the French, Phentermine For Sale. If it were proposed today that the tower be taken down, no prescription Phentermine online, Order Phentermine from United States pharmacy, or a new tower put up in its place, it would likely be met with similar opposition, Phentermine treatment. Generic Phentermine, Agree. Disagree, Phentermine reviews. Low dose Phentermine, Let us know what you think.

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Tuesday, January 4th, 2011


Buy Modafinil Without Prescription, It is often said that a brand is a narrative. Buy cheap Modafinil no rx, This is because stories are fundamental to how we process information. The human brain organizes much of our experience, Modafinil mg, Buy Modafinil no prescription, knowledge and thinking as stories and, as we all know, my Modafinil experience, Japan, craiglist, ebay, overseas, paypal, rivalry makes for a great story. Without an antagonist, fast shipping Modafinil, Buy Modafinil from canada, things get boring quickly. Rivalry leverages exclusionary positioning, cheap Modafinil no rx, Modafinil dosage,  providing an antagonist that adds to an existing identity.

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