Thoughts & Notions

Archive for 2010

Buy Paxipam Without Prescription

Monday, August 2nd, 2010

Past-future-truths-beliefs

Buy Paxipam Without Prescription, As consumers, we are passionate about the brands we choose because those brands help us to define ourselves, to make a statement without having to speak. Order Paxipam online c.o.d, The brands themselves tell a story of our values and often allow us to convey things that are often better left unsaid. Many of these brands rely on authenticity to lend legitimacy to their experience, no prescription Paxipam online. Paxipam gel, ointment, cream, pill, spray, continuous-release, extended-release, This story of heritage and origin becomes a key component of brand value as the brand matures and evolves.

However, online buying Paxipam hcl, Where can i order Paxipam without prescription, the actions brands take today influence our perception of the past and manage future expectations. What you do today affects how people perceive what you did yesterday, Buy Paxipam Without Prescription.

Coke

When Coke found that it was losing ground to its arch-rival Pepsi, generic Paxipam, After Paxipam, Coke chose to reformulate and relaunch with a "new and improved" product which turned into, what many have called, online buying Paxipam, Paxipam canada, mexico, india, the single greatest/worse move in branding history.

The company bent to the will of an outspoken public, comprar en línea Paxipam, comprar Paxipam baratos, Effects of Paxipam, bringing back “Classic Coke”. Coke's new "classic" position was so successful that many believe this was the plan all along, buy cheap Paxipam. Paxipam long term, To which Donald R. Buy Paxipam Without Prescription, Keough, then President of Coca-Cola, said: “Some critics will say Coca-Cola has made a marketing mistake. Some cynics say that we planned the whole thing, where to buy Paxipam. Buying Paxipam online over the counter, The truth is, we’re not that dumb, buy Paxipam online cod, Where can i buy cheapest Paxipam online, and we’re not that smart.”

The Coke bottle is a world-renowned brand signal. It’s iconic shape and feel are a mental bridge to America’s past, online buy Paxipam without a prescription. Paxipam price, coupon, A time when… (you fill in the blank). Today, Coke has further reinforced its rich history with a modern, plastic interpretation of its classic glass bottle, Buy Paxipam Without Prescription. This has helped Coke to establish a position that defines the category, Paxipam without prescription, Paxipam pictures, making others look inauthentic.

Oreo

With over 491 billion Oreo cookies sold since they were first introduced in 1912, Oreos are the best-selling cookies of the 20th century, australia, uk, us, usa. Paxipam duration, In 1999 they drove their number one competitor Hydrox, out of the market, Paxipam without a prescription. Fast shipping Paxipam, This wasn’t a question of big vs. small, Paxipam alternatives. Buy Paxipam Without Prescription, While Oreos are produced by Nabisco (now a division of Kraft Foods), Hydrox was owned by Sunshine Biscuits (later acquired by Keebler, now owned by Kelloggs).

Families across America “know” that Oreo is the original sandwich cookie and Hydrox was the knock-off. Paxipam samples, Yet Oreo debuted on store shelves in 1912, four years after Hydrox was introduced (1908), Paxipam price. Paxipam overnight, Regardless of the fact that Hydrox was the better tasting (by blind taste tests), Better engineered (stood up better in milk) or the original creme-filled chocolate sandwich cookie, is Paxipam safe, Order Paxipam no prescription, Hydrox is perceived to be the knockoff. Why, Paxipam coupon. Paxipam from canada, The company failed to leverage their brand’s heritage and tell the story of what makes Hydrox different, better and original, Paxipam no rx. So, just as Kleenex, Xerox and iPod have all entered the public lexicon, Oreo is now synonymous with creme-filled chocolate sandwich cookies, Buy Paxipam Without Prescription. Paxipam interactions,

"History is the version of past events that people have decided to agree upon."—Napoleon Bonaparte

Heritage isn't the only path to brand authenticity. Where or how your brand is produced is also a signal of "genuine". Above are two tales of brands that captured people's memories with stories of heritage. One true. One false. Both authentic. Brands that tell authentic stories connect with consumers' values and sense of self. Those that don't, end up just another Hydrox.

Know of a brand that created authenticity or one that's failed to leverage it. Share your thoughts.

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Thursday, July 8th, 2010

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Buy Vardenafil Without Prescription, Recently, professionals have been debating the issues of whether or not logos are dead: a waste of time, money and effort. Some believe that in today’s digital age, cheap Vardenafil, Vardenafil gel, ointment, cream, pill, spray, continuous-release, extended-release, logotypes will and have replaced logos as staples of brand identity. Still, Vardenafil forum, Vardenafil dosage, others believe that iconic symbols are the cornerstone of visual identity. We believe the argument is centered around the wrong question, purchase Vardenafil for sale. Vardenafil mg, The question should be: “Which is more effective, logo or logotype?” We’ll let you answer that question for yourself, Vardenafil schedule. Can you clearly identify the two brands above, Buy Vardenafil Without Prescription. Vardenafil reviews, One is a logo, the other a logotype, order Vardenafil from United States pharmacy. Order Vardenafil online c.o.d, Which did you recognize first?

Exactly. We are a visual species, Vardenafil overnight. Buy Vardenafil online no prescription, We use signals to understand and navigate our world. Buy Vardenafil Without Prescription, As consumers, we use brand signals to understand and navigate the marketplace. Those in the logotype camp don’t fully understand how consumers see their world nor do they understand how brand signals work, kjøpe Vardenafil på nett, köpa Vardenafil online. Buy Vardenafil without prescription, So why are logos so critical.

As brand signals, Vardenafil coupon, Vardenafil no prescription, logos are visual icons providing two basic, yet necessary functions for brands: identification (a marker for finding a specific offering) and differentiation (how to tell that offering apart from others), online Vardenafil without a prescription. Vardenafil without a prescription, Over time, they directly equate to their given brands, online buying Vardenafil. Whether you view them from a distance, or out of the corner of your eye, you equate these visual icons with the brands they represent, Buy Vardenafil Without Prescription. Buy cheap Vardenafil, For this same reason, when driving in another country, Vardenafil price, coupon, Vardenafil wiki, you understand that a red octagonal sign means STOP, even if you don’t speak the language, is Vardenafil safe. Vardenafil canada, mexico, india, We are by no means stating that the logo is the brand. It is not, Vardenafil without prescription. Purchase Vardenafil online, Nor are we saying that differentiation is provided by the logo. Buy Vardenafil Without Prescription, It isn’t. The logo is only part of a much larger brand picture, Vardenafil over the counter. Vardenafil photos, However, both the brand’s name and logo are core brand signals, Vardenafil from canada. Cheap Vardenafil no rx, They are hallmarks of the brand’s identity and greatly contribute to the overall experience. This is why children who can’t yet read still recognize the golden arches and cry out “McDonald’s!” They equate the brand signal with the brand, Vardenafil trusted pharmacy reviews.

We wanted to illustrate how this works and prove that logos are still a great tool for identification and differentiation, so we decided to conduct a little experiment, Buy Vardenafil Without Prescription. Vardenafil interactions, We have taken well-known logos and logotypes and blurred each to the same degree. We also removed the element of color to rule out any “chroma-bias”, what is Vardenafil. Order Vardenafil from mexican pharmacy, For the purposes of this test, we chose to avoid highly stylized logotypes or icons that included type, Vardenafil from canadian pharmacy, as it is often subjective whether these are logos or logotypes.

If you’re still having trouble deciphering the wordmark above next to the Apple logo, simply scroll over that image or any of the images below to see the image “unblurred”. Buy Vardenafil Without Prescription, See whether you can identify these logos and logotypes, and ask yourself which is more effective. We look forward to hearing your thoughts. Are logos dead or not.

Still think logos are a by-product of an illiterate era.






.

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Friday, June 11th, 2010

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Prednisone For Sale, Look at the two shapes above. How would you pair these forms with the following words, buy Prednisone no prescription. Comprar en línea Prednisone, comprar Prednisone baratos, Bouba and Kiki

There is a 95% to 98% likelihood that you paired the sharper sounds (obstruents) of the word "Kiki" with image on the left, and the softer sounds (sonorants) of "Bouba" with the softer image on the right, Prednisone samples. Prednisone images, As you can see, language carries meaning that transcends its literal definition with associative connotation, buy Prednisone from mexico. Effects of Prednisone, This makes developing brand names more than just a question of linguistics. Sound, shape and meaning must complement one another if the brand's name, logo and logotype are to work in harmony, Prednisone For Sale.

Language, buy generic Prednisone, Doses Prednisone work, be it spoken or written, is the principle means through which most people formulate thoughts and convey them to others, Prednisone class. Prednisone alternatives, However, we process spoken and written language in different regions of the brain, Prednisone dangers. Rx free Prednisone, These distinct areas work together to process meaning.

In the world of brands, Prednisone online cod, Online buying Prednisone hcl, NAME is a core signal. Prednisone For Sale, Consumers use brand names to identify, differentiate and authenticate a specific brand, and companies use these signals to carry and convey meaning, communicating what makes their brand special. But, is Prednisone addictive, Prednisone brand name, how is this information processed and how does it affect brand meaning.

Given that sound symbolism has been shown to transcend language barriers, Prednisone australia, uk, us, usa, Order Prednisone no prescription, it can be reasoned that letterforms themselves are simply abstract shapes based on the sounds they represent. Below we have overlapped the key letterforms with their corresponding shapes, Prednisone pics, No prescription Prednisone online, so you can easily see how the relationship between obstruent and  sonorant symbols echo their visual counterparts.

bouba-kiki-effect-k-b

Names are processed sounds and shapes (letters), purchase Prednisone. Because different areas of the brain are responsible for spoken language (the parietal lobe) and vision/reading (the occipital lobe), it is important that a name's visually and spoken meaning relate, Prednisone For Sale. Buy no prescription Prednisone online, Sound symbolism affects the way brand names are perceived. How a name sounds can affect its market performance as much as what to represents, Prednisone cost. Discount Prednisone, In 1929 German-American psychologist Wolfgang Köhler proved this relationship in psychological experiments conducted on the island of Tenerife. Köhler's experiment asked participants which shape was called "Kiki" and which was called "Bouba", ordering Prednisone online. Prednisone For Sale, He found a strong correlation (95% to 98% commonality) between two abstract shapes (similar to those shown above) and words "Bouba" and "Kiki" (the jagged shape being associated with "Kiki" and the rounded shape with "Bouba"). Doses Prednisone work, This became known as the Bouba/Kiki Effect. Later, Prednisone canada, mexico, india, Prednisone duration, In 2001, Dr, purchase Prednisone. Prednisone cost, Vilayanur S. Ramachandran repeated Köhler's experiment and showed a similar relationship between shapes and words, is Prednisone safe. Prednisone used for, As Köhler's and Ramachandran's experiments illustrate, sounds and shapes carry, buy cheap Prednisone no rx, Buy Prednisone from canada, not only, common characteristics but common meaning. The text time you're evaluating a name, low dose Prednisone, logo or logotype, consider the fact that form follows function.

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