“Drive” Animation
May|28|2010 Mark GallagherRSA Animate – Drive: The surprising truth about what motivates us
For those who may have missed this, we thought we’d share. RSA Animate, adapts Dan Pink’s talk at the RSA, to illustrate the hidden truths behind what really motivates us at home and in the workplace.




Logos are Dead?
Sound Symbolism
“Drive” Animation
Brand Values
Problem Shaping
Clarity is Everything
Pattern Recognition
Crowdsourcing
Brand Sonification