RSA Animate – Drive: The surprising truth about what motivates us
For those who may have missed this, we thought we’d share. RSA Animate, adapts Dan Pink’s talk at the RSA, to illustrate the hidden truths behind what really motivates us at home and in the workplace.
The days of advertising-led brands are dead. A shift from monologue to dialogue has occurred. No longer can a company say one thing and do another. People want brands they can trust. Violate that trust and they won’t just flee, they’ll rebel.
People’s buying decisions are largely driven by brands which embody values that reflect their own. In other words, consumers aren’t buying the products that they like. They’re seeking out the brands that are like them. They’re choosing brands whose meaning reflects their own sense of identity, making a statement about who they are, and what they stand for. By choosing one brand over another, consumers are creating their own personal narrative, “This is who I am.” It is, in essence, a shared reality between company and consumer.
This blog is a place to discuss and explore key insights, emerging realities, and things we think deserve consideration. Some of the things we'll discuss are fun, some are serious, but hopefully all will inspire a conversation.
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