Thoughts & Notions

Archive for April, 2010

Problem Shaping

Monday, April 5th, 2010

problem-solving

How you define a problem is perhaps the most important step in finding a solution. After all, every subsequent act is based on how the problem is shaped. Problem solving begins with problem shaping, and that’s where most people go wrong. They immediately define the problem within their own skill set.

Let’s take a common problem often found on standardized tests. This focuses on a predetermined solution. However, there is more than one way to solve the problem. (more…)

Posted in Brand Management, Brand Strategy | 6 Comments »

Clarity is Everything

Thursday, April 1st, 2010

april-fools

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Posted in Uncategorized | 2 Comments »