2010 January | Thoughts & Notions

Looking to revitalize your brand
or create a new one? LET'S TALK

BRAND RELATED

THOUGHTS & NOTIONS (blog)

A BRAND IS…

Archive for January, 2010

A Product is NOT a Brand

Monday, January 18th, 2010

Having a great product is no longer a guarantee of success. A Bain & Co. survey notes that 80 percent of CEOs believe that their product is differentiated, but only 8 percent of consumers agree. To truly stand out in the market, a product must embody the characteristics of its brand. But, with all the hoopla around branding, it’s no wonder that companies are continually lured into believing that their brand is their product and their product is their brand. (more…)

Posted in Brand Expression, Brand Identity, Brand Management, Brand Strategy | 113321 Comments »A+Product+is+NOT+a+Brand2010-01-18+16%3A23%3A25Laura+Savard

This blog is a place to discuss and explore key insights, emerging realities, and things we think deserve consideration. Some of the things we'll discuss are fun, some are serious, but hopefully all will inspire a conversation.

Brand Related:
Sign up for Brand Related and learn all about brands and branding.

Brand Sonification
Call it music branding, mnemonic branding, acoustic branding or sound design, brand sonification is an integral part of the... »
Change is Inevitable
Change is inevitable. The question is, how do you make it work in your favor? Early on in our business a client gave us... »
A Product is NOT a Brand
Having a great product is no longer a guarantee of success. A Bain & Co. survey notes that 80 percent of CEOs believe... »
Branding & Social Media
An overwhelming number of social media “experts” are calling for companies to surrender control of their brands to a... »
Coca-Cola and Santa Claus
Contrary to what some believe, Santa Claus was not created by the Coca-Cola Company, but rather was a combination of many... »
The “Value” of Brand
Marketing and finance don’t always see eye to eye on the subject of branding (or should we say, the value of branding).... »
What is strategy?
Most people have a vague, if not incorrect, definition of strategy, often confusing it with tactics. This shouldn't come as... »
Subtractive Thinking
Few would argue with the statements: "Less is more" (Ludwig Mies van der Rohe, architect), "Do more with less" (Buckminster... »
RiP! A Remix Manifesto
As business assets, "brands" are intellectual property. They are legally protected trademarks. Anyone working in the field... »

Archive for January, 2010

Archives