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This blog is a place to discuss and explore key insights, emerging realities, and things we think deserve consideration. Some of the things we'll discuss are fun, some are serious, but hopefully all will inspire a conversation.








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• Brand Sonification

  Call it music branding, mnemonic branding, acoustic branding or sound design, brand sonification is an integral part of the... »

• Change is Inevitable

  Change is inevitable. The question is, how do you make it work in your favor? Early on in our business a client gave us... »

• A Product is NOT a Brand

  Having a great product is no longer a guarantee of success. A Bain & Co. survey notes that 80 percent of CEOs believe... »

• Branding & Social Media

  An overwhelming number of social media “experts” are calling for companies to surrender control of their brands to a... »

• Coca-Cola and Santa Claus

  Contrary to what some believe, Santa Claus was not created by the Coca-Cola Company, but rather was a combination of many... »

• The “Value” of Brand

  Marketing and finance don’t always see eye to eye on the subject of branding (or should we say, the value of branding).... »

• What is strategy?

  Most people have a vague, if not incorrect, definition of strategy, often confusing it with tactics. This shouldn't come as... »

• Subtractive Thinking

  Few would argue with the statements: "Less is more" (Ludwig Mies van der Rohe, architect), "Do more with less" (Buckminster... »

• RiP! A Remix Manifesto

  As business assets, "brands" are intellectual property. They are legally protected trademarks. Anyone working in the field... »

Archives

• 2010
  • March
    • Crowdsourcing
  • February
    • Brand Sonification
    • Change is Inevitable
  • January
    • A Product is NOT a Brand
• 2009
  • December
    • Branding & Social Media
    • Coca-Cola and Santa Claus
  • November
    • The “Value” of Brand
    • What is strategy?
    • Subtractive Thinking
  • October
    • RiP! A Remix Manifesto
    • Visualizing Brand Architecture
  • September
    • Merging Strategy and Execution
    • Out On The Edge
  • August
    • Netflix Freedom & Responsibility Culture
  • July
    • Brand Rituals
  • June
    • Branding Inside Out
  • May
    • Twitter as a Positioning Tool
  • April
    • Laser Etched Meat Business Cards
  • March
    • Tropicana "Classic"
  • January
    • Obvious Adams
• 2008
  • December
    • The Power of Scent
  • November
    • Find out what had receptionists and postal workers “DEEPLY DISTURBED!”

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