Thoughts & Notions

Archive for October, 2009

RiP! A Remix Manifesto

Friday, October 16th, 2009

rip-a-remix-manifesto

As business assets, “brands” are intellectual property. They are legally protected trademarks. Anyone working in the field of branding has a reasonable understanding of trademark and copyright law. But today, even the experts are confused as to who owns what. In his film, RiP! A Remix Manifesto, filmmaker Brett Gaylor explores issues of copyright in the information age, mashing up the media landscape of the 20th century and shattering the wall between users and producers. (more…)

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Posted in Uncategorized | 2 Comments »

Visualizing Brand Architecture

Monday, October 5th, 2009

brand-architecture

Brand architecture is yet another area within the discipline of branding that becomes more effective as strategy and aesthetic are practiced as one. Brand architecture provides a blueprint for growing and managing a company’s brand portfolio by defining relationships between sibling brands. However, those relationships are often lost within the context of a spreadsheet, and the result is inadvertent competition and market cannibalization. This can be avoided by ensuring that your brand architecture is depicted though visual maps that define each brand’s areas of focus and overall market space. (more…)

Posted in Brand Management, Brand Strategy | 10 Comments »