There is no question that the traditional agency model is broken. However, the reason may not be due to a shift in how people consume media. The traditional assembly line mentality forces everyone to focus on their own part of the puzzle rather than the greater whole. This division of thinking simply doesn’t work in today’s world, because it leaves too much to be misinterpreted and works toward predetermined solutions. (more…)
“I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you can’t see from the center.”—Kurt Vonnegut
Mainstream culture is derived from sub-culture through a process of influence and refinement. Over the years we have seen numerous influences of sub-culture on mainstream fashion and music, even science and technology. But as these things that used to exist only out on the fringe are brought to the mainstream, they often become sterilized and refined losing all their character and appeal and eventually collapsing under their own weight, pulling next big thing into the mainstream.
So ideas and ideals move from sub-culture to hip, to cool, to the next big thing, finally becoming mainstream. (but of course not all survive the journey)
This blog is a place to discuss and explore key insights, emerging realities, and things we think deserve consideration. Some of the things we'll discuss are fun, some are serious, but hopefully all will inspire a conversation.
Brand Related:
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Brand Sonification
Change is Inevitable
A Product is NOT a Brand
Branding & Social Media
Coca-Cola and Santa Claus
The “Value” of Brand
What is strategy?
Subtractive Thinking
RiP! A Remix Manifesto
