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Archive for June, 2009

Branding Inside Out

Friday, June 19th, 2009

branding-inside-out

The gap between strategy and identity is the central challenge for most organizations in expressing the complexity of their brand with simplicity.

The importance of building the brand from the inside out tends to be overlooked. Often, when people talk about brand, they are referring only to the visuals: the name, the logo, the packaging and so forth. Confusing cause and effect, they restrict brand development solely to marketing efforts and thus restrict the effect it can have on the organization.

(more…)

Posted in Brand Management, Brand Strategy | 3243 Comments »Branding+Inside+Out2009-06-19+22%3A02%3A50Mark+Gallagher

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Archive for June, 2009

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