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Archive for May, 2009

Twitter as a Positioning Tool

Friday, May 15th, 2009

Twitter asks the question, “What are you doing now?” and many answer that question literally—without much forethought. Being new to social networking/social media, we in no way consider ourselves experts. We are Brand Expressionists®, therefore we have a tendency to view things through the lens of, “How can X be used to build better, smarter, more effective brands?” To better understand Twitter’s roll in this process, we took a good long look to decode how what you tweet and how you tweet will impact your brand—using Twitter as a branding tool.

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Posted in Brand Strategy | 91No Comments »Twitter+as+a+Positioning+Tool2009-05-15+21%3A07%3A41Mark+Gallagher

This blog is a place to discuss and explore key insights, emerging realities, and things we think deserve consideration. Some of the things we'll discuss are fun, some are serious, but hopefully all will inspire a conversation.

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