Scent can be a dominant brand signal as it is the sense most directly connected to emotion and memory. Recent studies have linked increased electrical and metabolic activity in the brain to pleasant odors. According to Daniel Lieberman, an associate professor of psychiatry at George Washington University, odor receptors in the nose are actually brain cells.
This blog is a place to discuss and explore key insights, emerging realities, and things we think deserve consideration. Some of the things we'll discuss are fun, some are serious, but hopefully all will inspire a conversation.
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Brand Sonification
Change is Inevitable
A Product is NOT a Brand
Branding & Social Media
Coca-Cola and Santa Claus
The “Value” of Brand
What is strategy?
Subtractive Thinking
RiP! A Remix Manifesto
