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Archive for November, 2008

Find out what had receptionists and postal workers “DEEPLY DISTURBED!”

Saturday, November 15th, 2008

halloween blood bag promo 01

In response to Halloween and the current state of the world economy we developed a promotional mailing, with the headline “B POSITIVE.” To ensure that the mailing would not be overlooked it would be mailed in nothing more than the plastic bag that the contained the fake blood contents. So we turned to Jamie Bradley of Sophwell to source the necessary materials, produce the mailing and clear the postal hurdles. After some minor modifications to our original design the Boston postal Mail Design Analyst gave us the green and the blood bags began hitting desks. Then the phone started ringing and the email came rushing in.

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Posted in Promotion | 1No Comments »2008-11-15+07%3A00%3A53Mark+Gallagher

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