Scent can be a dominant brand signal as it is the sense most directly connected to emotion and memory. Recent studies have linked increased electrical and metabolic activity in the brain to pleasant odors. According to Daniel Lieberman, an associate professor of psychiatry at George Washington University, odor receptors in the nose are actually brain cells.
In response to Halloween and the current state of the world economy we developed a promotional mailing, with the headline “B POSITIVE.” To ensure that the mailing would not be overlooked it would be mailed in nothing more than the plastic bag that the contained the fake blood contents. So we turned to Jamie Bradley of Sophwell to source the necessary materials, produce the mailing and clear the postal hurdles. After some minor modifications to our original design the Boston postal Mail Design Analyst gave us the green and the blood bags began hitting desks. Then the phone started ringing and the email came rushing in.
This blog is a place to discuss and explore key insights, emerging realities, and things we think deserve consideration. Some of the things we'll discuss are fun, some are serious, but hopefully all will inspire a conversation.
Brand Related:
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Brand Sonification
Change is Inevitable
A Product is NOT a Brand
Branding & Social Media
Coca-Cola and Santa Claus
The “Value” of Brand
What is strategy?
Subtractive Thinking
RiP! A Remix Manifesto
