Converse
Expressing a heritage brand - brand signals tell the all-star story.
PUMA
Fusing Fashion and Lifestyle - developing brand retail systems.
Naked Lion
Brewing a New Brand - from positioning to packaging.
Sarra
Rebranding a Startup - capturing the essence of true beauty.
MTV
Building an identity - a new show engaging college youth.
Reebok
Maintaining an established brand - designing new brand signals.
Sperry Top-Sider
Plotting a new course - navigating uncharted brand territory.
Winston Flowers
Revitalizing a heritage brand - redefining fresh.
Rockport
Express innovation and individuality - building retail systems.
Zoe Foods
Creating a brand image - an all natural identity.
Hasbro
Revitalizing heritage brands - playing the rebranding game.
A Brand Is…
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Think you can sum up what a brand is in only a sentence or two? Have a pithy definition that you would like to share? Join hundreds who have already defined what a brand is and add your quote.
Recent Brand Articles
Creating a Brand Name
When deciding on a brand name, don't try to articulate your brand before you have fully defined it. Differentiation, longevity, phonetics and trademark-ability are the keys to success.
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Brand Related
Our "Brand Term of the Week," is no more. We'd like to introduce you to "BRAND RELATED," a brand term of the week, a brand quote of the week and other brand related content.
Latest Blog Entry
Logos are Dead?
There's a debate amongst branding professionals as to whether or not logos are dead: a waste of time, money and effort. They should be asking "Which is more effective, logo or logotype?"
