Converse
Expressing a heritage brand - brand signals tell the all-star story.
PUMA
Fusing Fashion and Lifestyle - developing brand retail systems.
Naked Lion
Brewing a New Brand - from positioning to packaging.
MTV
Building an identity - a new show engaging college youth.
Reebok
Maintaining an established brand - designing new brand signals.
Sperry Top-Sider
Plotting a new course - navigating uncharted brand territory.
Winston Flowers
Revitalizing a heritage brand - redefining fresh.
Rockport
Express innovation and individuality - building retail systems.
Zoe Foods
Creating a brand image - an all natural identity.
Hasbro
Revitalizing heritage brands - playing the rebranding game.
Clarify Simplify Amplify®
Branding Process
Our branding process has two distinct advantages. It allows us to begin at the very point that your brand needs help, and it prevents us from arriving at any predefined conclusions.
Recent Brand Articles
Creating a Brand Name
When deciding on a brand name, don't try to articulate your brand before you have fully defined it. Differentiation, longevity, phonetics and trademark-ability are the keys to success.
A Brand Is…
Join us in defining "Brand"
Think you can sum up what a brand is in only a sentence or two? Have a pithy definition that you would like to share? Join hundreds who have already defined what a brand is and add your quote.
Latest Blog Entry
Aspiration vs. Exaggeration
Few brands are able to balance expressing their ambition and promising more than they can deliver. In their effort not to underwhelm people, some brands over promise and under-deliver.
