Converse

Converse
Expressing a heritage brand - brand signals tell the all-star story.

Puma

PUMA
Fusing Fashion and Lifestyle - developing brand retail systems.

Naked Lion

Naked Lion
Brewing a New Brand - from positioning to packaging.

Mtv

MTV
Building an identity - a new show engaging college youth.

Reebok

Reebok
Maintaining an established brand - designing new brand signals.

Sperry

Sperry Top-Sider
Plotting a new course - navigating uncharted brand territory.

Winston Flowers

Winston Flowers
Revitalizing a heritage brand - redefining fresh.

Rockport

Rockport
Express innovation and individuality - building retail systems.

Zoe Foods

Zoe Foods
Creating a brand image - an all natural identity.

Hasbro

Hasbro
Revitalizing heritage brands - playing the rebranding game.

Clarify Simplify Amplify®
Branding Process
Our branding process has two distinct advantages. It allows us to begin at the very point that your brand needs help, and it prevents us from arriving at any predefined conclusions.

- Our process and methodolgy

Recent Brand Articles
Creating a Brand Name
When deciding on a brand name, don't try to articulate your brand before you have fully defined it. Differentiation, longevity, phonetics and trademark-ability are the keys to success.

- Read the full article

A Brand Is…
Join us in defining "Brand"
Think you can sum up what a brand is in only a sentence or two? Have a pithy definition that you would like to share? Join hundreds who have already defined what a brand is and add your quote.

- How do you define Brand

Latest Blog Entry
Aspiration vs. Exaggeration
Few brands are able to balance expressing their ambition and promising more than they can deliver. In their effort not to underwhelm people, some brands over promise and under-deliver.

- Read on and share your thoughts