Converse
Expressing a heritage brand - brand signals tell the all-star story.
PUMA
Fusing Fashion and Lifestyle - developing brand retail systems.
Naked Lion
Brewing a New Brand - from positioning to packaging.
Sarra
Rebranding a Startup - capturing the essence of true beauty.
MTV
Building an identity - a new show engaging college youth.
Reebok
Maintaining an established brand - designing new brand signals.
Sperry Top-Sider
Plotting a new course - navigating uncharted brand territory.
Winston Flowers
Revitalizing a heritage brand - redefining fresh.
Rockport
Express innovation and individuality - building retail systems.
Zoe Foods
Creating a brand image - an all natural identity.
Hasbro
Revitalizing heritage brands - playing the rebranding game.
A Brand Is…
Join us in defining "Brand"
Think you can sum up what a brand is in only a sentence or two? Have a pithy definition that you would like to share? Join hundreds who have already defined what a brand is and add your quote.
Recent Brand Articles
Creating a Brand Name
When deciding on a brand name, don't try to articulate your brand before you have fully defined it. Differentiation, longevity, phonetics and trademark-ability are the keys to success.
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Brand Related
Our "Brand Term of the Week," is no more. We'd like to introduce you to "BRAND RELATED," a brand term of the week, a brand quote of the week and other brand related content.
Latest Blog Entry
Change is Inevitable
The world is in constant flux. The question is, how do you make it work in your favor? In this post we site a few companies who are in far different businesses today than those they started.
