Expressing a heritage brand - brand signals tell the all-star story.
Fusing Fashion and Lifestyle - developing brand retail systems.
Brewing a New Brand - from positioning to packaging.
Building an identity - a new show engaging college youth.
Maintaining an established brand - designing new brand signals.
Plotting a new course - navigating uncharted brand territory.
Revitalizing a heritage brand - redefining fresh.
Express innovation and individuality - building retail systems.
Creating a brand image - an all natural identity.
Revitalizing heritage brands - playing the rebranding game.
Clarify Simplify Amplify®
Our branding process has two distinct advantages. It allows us to begin at the very point that your brand needs help, and it prevents us from arriving at any predefined conclusions.
Recent Brand Articles
Creating a Brand Name
When deciding on a brand name, don't try to articulate your brand before you have fully defined it. Differentiation, longevity, phonetics and trademark-ability are the keys to success.
A Brand Is…
Join us in defining "Brand"
Think you can sum up what a brand is in only a sentence or two? Have a pithy definition that you would like to share? Join hundreds who have already defined what a brand is and add your quote.