Converse
Expressing a heritage brand - brand signals tell the all-star story.
PUMA
Fusing Fashion and Lifestyle - developing brand retail systems.
Naked Lion
Brewing a New Brand - from positioning to packaging.
Sarra
Rebranding a Startup - capturing the essence of true beauty.
MTV
Building an identity - a new show engaging college youth.
Reebok
Maintaining an established brand - designing new brand signals.
Sperry Top-Sider
Plotting a new course - navigating uncharted brand territory.
Winston Flowers
Revitalizing a heritage brand - redefining fresh.
Rockport
Express innovation and individuality - building retail systems.
Zoe Foods
Creating a brand image - an all natural identity.
Hasbro
Revitalizing heritage brands - playing the rebranding game.
Featured Section
Brand Expression
Brand expression fuses brand strategy and brand identity into one, fully integrated discipline. This makes otherwise invisible connections visible, unlocking value trapped within brands and businesses.
Recent Brand Articles
Branding in a Recession
A poor economy forces many consumers to seek change. This change provides a wealth of opportunity for companies who are willing to invest in their brands in meaningful ways.
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Brand Related
Our "Brand Term of the Week," is no more. We'd like to introduce you to "BRAND RELATED," a brand term of the week, a brand quote of the week and other related content.
Latest Blog Entry
Branding Inside Out
The importance of building a brand from the inside out tends to be overlooked causing many organizations to miss the mark when expressing the complexity of their brand with simplicity.
